The 'Google Guaranteed' Badge.

Build instant trust and pay only when qualified leads call your phone. Not clicks—actual leads.

Get Your Free Strategy

Google

Guaranteed

Top of Google. Above Regular Ads.

Local Services Ads appear at the absolute top of Google search results—above regular Google Ads and organic results. They display your star rating, years in business, and the trusted Google Guaranteed badge.

Pay Per Lead, Not Per Click

Only Pay When Real Leads Contact You

Unlike regular Google Ads where you pay for every click (even accidental ones), LSAs only charge you when someone actually contacts your business through the ad.

  • Pay per lead, not per click
  • Dispute and get refunds on bad leads
  • Google Guaranteed trust badge
Why LSAs Work

The Highest-ROI Ad Platform for Local Services

For septic companies, LSAs often deliver the lowest cost per lead of any advertising channel.

Premium Placement

LSAs appear at the very top of search results, above regular Google Ads. This prime real estate gets the first looks from searchers.

Trust Badge

The Google Guaranteed badge tells customers Google has verified your business. This builds instant credibility and increases conversions.

Lower Cost Per Lead

At $25-75 per lead, LSAs often cost significantly less than regular Google Ads. You're paying for contacts, not clicks.

Reviews Front and Center

Your star rating and review count display prominently in LSA results. Strong reviews help you win clicks over competitors.

Lead Disputes

Get refunds for leads that don't qualify—wrong service area, spam calls, job seekers. We handle the dispute process for you.

Mobile Optimized

LSAs are designed for mobile searchers. Customers can call directly from the ad with one tap—no website visit required.

What We Handle

We Manage Everything

From initial setup and verification to ongoing optimization and lead disputes, we handle every aspect of your LSA presence.

  • 1

    Application & Verification

    We complete the Google Guaranteed application and guide you through background checks and license verification.

  • 2

    Profile Optimization

    We optimize your business profile, services, service areas, and hours to maximize visibility and relevance.

  • 3

    Budget Management

    We set and adjust your weekly budget based on performance and your capacity to handle leads.

  • 4

    Lead Dispute Management

    We review every lead and dispute non-qualifying contacts to get your money back on bad leads.

Typical LSA Results

Average cost per lead $45
Lead quality (qualified %) 75%+
Leads disputed & refunded 15-25%
Effective cost per qualified lead $35-50

*Results vary by market. These represent typical performance for our septic clients.

Requirements for Google Guaranteed

To run Local Services Ads, your business must meet these Google requirements:

Valid Business License

State or local license for septic services (varies by location)

General Liability Insurance

Minimum coverage requirements vary by state

Background Check

Business owner must pass Google's background screening

Google Reviews

Minimum rating requirement (typically 3.0+ stars)

Frequently Asked Questions About LSAs

What is Google Guaranteed?
Google Guaranteed is a badge that appears on Local Services Ads indicating that Google has verified your business through background checks and license/insurance verification. It builds instant trust with customers and Google backs qualified jobs up to $2,000 if customers aren't satisfied.
How much do Google LSAs cost for septic companies?
Google LSAs typically cost $25-75 per lead for septic companies, which is often lower than regular Google Ads. You only pay when a customer actually contacts you through the ad—not for clicks that don't convert. Most septic companies budget $500-2,500/month for LSAs.
How long does it take to get Google Guaranteed?
The Google Guaranteed verification process typically takes 2-4 weeks. It includes a background check on the business owner, verification of your business license, and proof of insurance. We handle the entire application process for you.
Can I run LSAs and regular Google Ads together?
Yes, and we recommend it. LSAs and regular Google Ads appear in different positions and reach customers at different stages. Running both maximizes your visibility and lets you compare performance to optimize your overall ad spend.
What happens if I get a bad lead?
You can dispute leads that don't qualify—spam, wrong service area, job seekers, or services you don't offer. Google reviews disputes and credits your account for invalid leads. We monitor your leads and handle the dispute process to maximize your refunds.
Get Started

Ready to Fill Your Schedule?

Stop chasing leads. Let us build you a predictable system that generates high-value pumping and installation jobs.

Clear Growth Plan

We'll analyze your service area and show you exactly where the opportunity is.

No "Generic" Marketing

Strategies built specifically for septic demand cycles and emergency services.

Request Your Strategy Call

Stop chasing leads. Let us build you a predictable system.

No obligation. 100% Free.