Calls Today. Jobs Tomorrow.

Skip the wait. Place your business directly in front of homeowners who need septic service right now.

Get Your Free Strategy
Instant Lead Flow

SEO Takes Months. Google Ads Works Today.

When you need leads now—not in 6 months—Google Ads puts you at the top of search results immediately. Pay only when someone clicks.

Immediate Visibility

Appear at the top of Google within hours of launch

High-Intent Traffic

Target people actively searching for septic services

Scalable Budget

Increase spend when you want more leads, decrease when busy

The Math Works

Average cost per click $25
Clicks to get 1 lead 10
Cost per lead $250
Close rate 35%
Cost per customer $714

*With $400 average job value + lifetime value, ROI is 3-5x

Septic-Specific Strategy

Stop Funding Your Competitors' Education

Generic agencies waste your budget on irrelevant keywords. We only target searches from people ready to hire a septic company.

Keywords We Avoid

These waste your budget on people who will never hire you:

  • "septic tank diagram"
  • "how does septic work"
  • "septic tank DIY"
  • "septic tank additives"
  • "septic jobs hiring"

Keywords We Target

High-intent searches from people ready to book:

  • "septic pumping near me"
  • "emergency septic service"
  • "septic tank installation cost"
  • "septic inspection for home sale"
  • "24 hour septic service"
Campaign Structure

Campaigns Built for Septic Companies

We create separate campaigns for each service type so you can control budget and messaging precisely.

Pumping Campaign

Your bread and butter. Targets routine and urgent pumping searches.

Keywords: septic pumping, tank cleaning, pump out septic

Emergency Campaign

Highest intent, highest urgency. Premium pricing justified.

Keywords: emergency septic, septic backup, 24 hour service

Installation Campaign

Higher CPCs but 10x+ job values. Worth the investment.

Keywords: septic installation, new septic system, septic replacement

Inspection Campaign

Real estate inspections lead to pumping and repair upsells.

Keywords: septic inspection, home sale inspection, septic test

Full-Service Management

Everything Handled for You

We don't just set up campaigns and disappear. Our team actively manages, optimizes, and improves your campaigns every week.

  • Campaign Setup & Structure

    Custom campaigns built for your services and service area

  • Conversion Tracking

    Track calls, form fills, and which keywords drive real leads

  • Weekly Optimization

    Bid adjustments, negative keywords, and ad copy testing

  • Landing Page Optimization

    Dedicated pages that convert clicks into calls

  • Monthly Reporting

    Clear reports on spend, leads, cost per lead, and ROI

Frequently Asked Questions About Google Ads

How much do Google Ads cost for septic companies?
Most septic companies spend $2,000-8,000/month on Google Ads, including ad spend and management fees. The cost per click for septic keywords typically ranges from $15-40 depending on your market. We recommend a minimum of $1,500/month in ad spend to generate meaningful data and results.
How quickly can Google Ads generate leads?
Google Ads can start generating leads within hours of launching. Unlike SEO which takes months, paid advertising delivers immediate visibility. Most new campaigns need 2-4 weeks of optimization to reach peak performance as we gather data and refine targeting.
What's a good ROI for septic Google Ads?
We target a 3:1 to 5:1 return on ad spend (ROAS) for our septic clients. This means for every $1 spent on ads, you should generate $3-5 in revenue. Factoring in customer lifetime value, the true ROI is often much higher since septic customers return for repeat service.
Do I need a special landing page?
Yes, dedicated landing pages significantly improve conversion rates. We create service-specific pages (pumping, installation, emergency) that match the ad messaging and include clear calls to action, your phone number, and trust signals like reviews and certifications.
How do I know which leads come from Google Ads?
We set up comprehensive conversion tracking including call tracking (using a dedicated phone number for ads) and form tracking. You'll see exactly how many calls and form submissions came from Google Ads, and which specific keywords and ads drove them.
Get Started

Ready to Fill Your Schedule?

Stop chasing leads. Let us build you a predictable system that generates high-value pumping and installation jobs.

Clear Growth Plan

We'll analyze your service area and show you exactly where the opportunity is.

No "Generic" Marketing

Strategies built specifically for septic demand cycles and emergency services.

Request Your Strategy Call

Stop chasing leads. Let us build you a predictable system.

No obligation. 100% Free.