Septic Company Website Must-Haves: A Complete Checklist
Use this comprehensive checklist to ensure your septic company website has everything needed to rank in search results and convert visitors into customers.
Your website is often the first impression potential customers have of your septic company. A professional, well-organized site builds trust and generates leads. A poorly designed one sends visitors straight to your competitors.
But what exactly does a high-performing septic company website need? This comprehensive checklist covers every essential element—from the pages you need to the technical requirements that affect your rankings and conversions.
Use this guide as a reference when building a new site or auditing your existing one. Each item on this checklist has a direct impact on your ability to attract and convert customers online.
Key Takeaways
- Essential pages: Homepage, services, about, contact, and service areas
- Mobile-first design with click-to-call functionality
- Load time under 3 seconds—53% of visitors leave slower sites
- Trust signals visible: reviews, licensing, years in business
- Clear CTAs on every page with phone number prominently displayed
Essential Pages Every Septic Website Needs
A complete septic company website needs specific pages to serve both visitors and search engines. Missing pages mean missed opportunities—both for ranking in search results and converting visitors into customers.
Homepage Checklist
Your homepage is your digital storefront. It should immediately communicate who you are, what you do, and why visitors should choose you.
- Clear headline stating what you do and where you serve
- Phone number visible above the fold
- Primary services listed with links to detail pages
- Trust signals: reviews, years in business, licensing
- Service area clearly mentioned
- Call-to-action button above the fold
Individual Service Pages
Don't lump all services onto one page. Each service deserves its own page for better SEO and user experience. Learn more about creating effective pages in our septic website design guide.
- Septic Tank Pumping page
- Septic System Installation page
- Septic Repair page
- Septic Inspections page
- Emergency Services page (if offered)
- Additional services (grease traps, portable toilets, etc.)
Each service page should include: a service-specific headline, explanation of the process, who needs it, what to expect, pricing guidance, and a clear call-to-action.
About/Company Page
- Company history and years in business
- Owner/team photos (real photos, not stock)
- Licensing and certifications
- Insurance information
- Mission statement or company values
Service Area Pages
Create dedicated pages for each major city or area you serve. This helps you rank for local searches like "septic pumping [city name]."
- Individual city pages for major service areas
- Unique content for each location (not duplicated)
- Local landmarks or neighborhoods mentioned
- Service area map showing coverage
Contact Page
- Phone number (clickable on mobile)
- Contact form with essential fields only
- Business address (if applicable)
- Business hours
- Emergency contact information
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Mobile Optimization (Non-Negotiable)
Over 60% of local service searches happen on mobile devices. If your website doesn't work flawlessly on smartphones, you're losing the majority of potential customers before they even see what you offer.
Mobile Design Checklist
- Responsive design that adapts to all screen sizes
- Click-to-call phone number that opens dialer when tapped
- Text readable without zooming (minimum 16px font)
- Touch-friendly buttons (at least 44x44 pixels)
- Easy navigation (hamburger menu or simple nav bar)
- Forms easy to complete on small screens
- No horizontal scrolling required
- Maps and directions that work on mobile
How to Test Mobile Experience
- Visit your website on your own phone
- Try to find your phone number and call it
- Complete your contact form on mobile
- Navigate to every page from the menu
- Use Google's Mobile-Friendly Test tool
- Watch someone unfamiliar with your site try to use it
Speed and Performance Requirements
Page speed directly impacts both search rankings and conversion rates. Google uses speed as a ranking factor, and visitors won't wait around for slow sites to load.
Speed Benchmarks
- Under 3 seconds: Acceptable—this is the minimum standard
- Under 2 seconds: Good—you'll retain most visitors
- Under 1 second: Excellent—optimal user experience
Performance Checklist
- Images optimized (compressed to under 200KB each)
- Caching enabled for faster repeat visits
- Quality hosting (not budget shared hosting)
- Minimal plugins (remove unused ones)
- CDN (Content Delivery Network) for faster loading
- Code minified (CSS and JavaScript compressed)
- No auto-playing videos on page load
- Lazy loading for images below the fold
Test your speed with Google PageSpeed Insights—it's free and provides specific recommendations for improvement.
Trust Signals That Convert Visitors
Homeowners are letting you onto their property to work on their septic system. That requires trust. Your website needs to build confidence quickly through visible trust signals.
Trust Signal Checklist
- Google review rating with review count displayed
- Customer testimonials with full names (when permitted)
- Years in business prominently displayed
- License number (verifiable)
- "Licensed, Bonded & Insured" statement
- Industry certifications (NAWT, state associations)
- BBB accreditation (if applicable)
- Real photos of trucks, team, and completed work
- Awards or recognition (local business awards, etc.)
Place trust signals on your homepage above the fold and repeat key ones (like ratings and licensing) throughout the site.
Want to See These Principles in Action?
Check out how we build trust-generating websites for septic companies.
Clear Calls-to-Action
Every page should guide visitors toward taking action. Don't make them guess what to do next—make it obvious and easy.
CTA Best Practices
- Primary CTA above the fold on every page
- Action-oriented language ("Call Now" not "Contact")
- Contrasting button colors that stand out
- Phone number in header (visible on all pages)
- Secondary CTAs throughout page content
- Sticky header or footer with phone number (mobile)
- Emergency CTA for urgent situations
Effective CTA Examples
- "Call Now for Same-Day Service"
- "Get a Free Quote"
- "Schedule Your Pumping"
- "Request Emergency Service"
- "Book Your Inspection"
Contact Information and Forms
Make it dead simple for visitors to contact you. Every barrier you add reduces the number of leads you receive.
Contact Accessibility Checklist
- Phone number on every page (header/footer)
- Click-to-call enabled for mobile users
- Contact form with minimal fields (name, phone, message)
- Form confirmation message after submission
- Email address (as backup contact method)
- Text/SMS option (if you can respond quickly)
- Response time expectation set ("We respond within 1 hour")
Form Best Practices
- Keep forms short—every field reduces completions
- Only ask for information you actually need
- Make phone number the required field (not just email)
- Use a clear submit button ("Get My Free Quote")
- Send confirmation email after submission
Local SEO Elements
For septic companies, local search visibility is everything. Include these elements to improve your rankings for local searches. For a complete strategy, see our web design services page.
Local SEO Checklist
- NAP consistency (Name, Address, Phone identical everywhere)
- Local keywords in page titles and headers
- Service area mentioned on homepage
- City/location pages for each service area
- Google Business Profile link to website
- Embedded Google Map showing location or service area
- Schema markup (LocalBusiness structured data)
- Local testimonials mentioning cities served
Technical Requirements Checklist
These behind-the-scenes elements affect your search rankings, security, and overall site performance.
Security and Hosting
- SSL certificate (HTTPS—site shows as secure)
- Regular backups configured
- Reliable hosting with 99.9% uptime
- Security plugins/firewall active
- Software updated (CMS, plugins, themes)
SEO Technical Elements
- Unique title tags for every page
- Meta descriptions written for each page
- Header hierarchy (H1, H2, H3 used properly)
- Image alt text for all images
- XML sitemap submitted to Google Search Console
- Robots.txt configured correctly
- No broken links (404 errors)
- Canonical tags set for duplicate content
Analytics and Tracking
- Google Analytics installed and configured
- Google Search Console connected
- Call tracking set up for phone leads
- Form submission tracking configured
- Conversion goals defined in analytics
Putting It All Together
This checklist covers the essential elements every septic company website needs. You don't have to implement everything at once—prioritize based on what will have the biggest impact for your business. For a deeper dive into the psychology of what makes visitors take action, read our guide on septic website design that converts.
Start here if you're building from scratch:
- Essential pages (homepage, services, contact)
- Mobile optimization and speed
- Trust signals and CTAs
- Local SEO elements
- Technical requirements
Start here if you're auditing an existing site:
- Test mobile experience and speed first
- Check for missing essential pages
- Audit trust signals and CTAs
- Review technical SEO elements
- Fill gaps and optimize weak areas
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Frequently Asked Questions
Frequently Asked Questions
What pages should every septic company website have?
Every septic company website needs: a homepage with clear value proposition, individual service pages (pumping, installation, repair, inspections), an about/company page, service area pages for each city served, a contact page with form and phone number, and a testimonials or reviews page. Optional but recommended: FAQ page, blog for SEO, and financing/payment information page.
How fast should a septic company website load?
A septic company website should load in under 3 seconds on both desktop and mobile. Research shows 53% of mobile visitors leave sites that take longer than 3 seconds to load. For optimal performance, aim for under 2 seconds. Use Google PageSpeed Insights to test your site and identify speed issues.
Why is mobile optimization important for septic websites?
Over 60% of local service searches happen on mobile devices. Homeowners with septic emergencies are often searching from their phones. A mobile-optimized site with click-to-call buttons, readable text, and fast loading ensures you capture these leads instead of losing them to competitors with better mobile experiences.
What trust signals should be on a septic company website?
Key trust signals include: Google review rating with review count, years in business, licensing and insurance information, industry certifications (NAWT, state associations), real photos of trucks and team members, customer testimonials with full names, service area map, and any awards or recognition. Display these prominently on your homepage and throughout the site.
What makes a good call-to-action for a septic website?
Effective septic website CTAs are specific and action-oriented: 'Call Now for Same-Day Service,' 'Get a Free Quote,' 'Schedule Your Pumping,' or 'Request Emergency Service.' Place CTAs above the fold, at the end of each section, and in sticky headers or footers. Use contrasting colors and make phone numbers clickable on mobile devices.
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