Content Marketing Ideas for Septic Companies

Most septic company owners think content marketing means posting occasionally on Facebook. But real content marketing—the kind that brings in steady leads month after month—is about creating valuable information that your potential customers are already searching for.

The homeowner with a slow drain isn't scrolling Instagram. They're typing "why is my septic system backing up" into Google. If your content answers that question, you've just introduced yourself to someone who needs your services.

This guide covers practical content ideas that actually work for septic businesses—from blog posts that rank to videos that build trust to local content that attracts customers in your service area.

Why Content Marketing Works for Septic Companies

Content marketing works for septic companies because people have questions—lots of them. Unlike impulse purchases, septic services involve research. Homeowners want to understand what's happening with their system before they call someone.

When you create content that answers their questions, you accomplish several things:

• You get found: Search engines reward helpful content. Answer questions well, and you'll rank for those searches.
• You build trust: Before someone calls, they've already learned from you. You're not a stranger—you're the expert who helped them understand their problem.
• You demonstrate expertise: Anyone can claim to be an expert. Content proves it by showing your knowledge.
• You pre-qualify leads: Educated customers understand the value of professional service and are less likely to shop purely on price.

The best part? Unlike paid advertising, content continues working long after you create it. A blog post written today can generate leads for years. That's compounding returns on your marketing investment.

Content marketing also supports your SEO strategy by giving you more opportunities to rank for relevant searches and more pages for potential customers to find you.

Blog Post Ideas That Rank

Not all blog posts are equal. Some topics attract significant search traffic while others get ignored. Here are blog post categories that consistently perform well for septic companies.

Problem-Focused Posts

Homeowners search when something seems wrong. These posts capture that traffic:

• "Why Is My Septic System Backing Up? 7 Common Causes"
• "Septic Tank Smell in Yard: What It Means and What to Do"
• "Slow Drains with a Septic System: Causes and Solutions"
• "Gurgling Sounds from Drains: Is It Your Septic System?"
• "Standing Water Over Septic Tank: Warning Sign or Normal?"
• "Septic Alarm Going Off: What to Do Next"

Maintenance and How-To Posts

Educational content attracts homeowners who want to take care of their systems:

• "How Often Should You Pump Your Septic Tank? A Complete Guide"
• "What Not to Flush: 15 Things That Damage Septic Systems"
• "Septic-Safe Cleaning Products: A Homeowner's Guide"
• "How to Find Your Septic Tank Lid"
• "Winterizing Your Septic System: Cold Weather Maintenance Tips"
• "Septic Tank Maintenance Checklist for Homeowners"

Buying and Decision Posts

These posts target people closer to making a purchase decision:

• "How Much Does Septic Tank Pumping Cost? [Current Year] Pricing Guide"
• "Septic Inspection: What to Expect and Why It Matters"
• "Signs You Need a New Septic System"
• "Septic Tank Repair vs. Replacement: How to Decide"
• "Questions to Ask Before Hiring a Septic Company"

Comparison and Informational Posts

Answer the questions people ask before, during, and after service:

• "Conventional vs. Aerobic Septic Systems: Pros and Cons"
• "Septic Tank vs. Sewer: Understanding the Differences"
• "How Long Do Septic Systems Last?"
• "What Happens During a Septic Tank Pumping? The Complete Process"

Writing Posts That Rank

Topic selection matters, but execution determines whether you actually rank. For every post:

• Answer the question directly: Don't bury the answer. Give it upfront, then provide detail.
• Be thorough: Cover the topic completely. Thin content doesn't rank.
• Use headers: Break content into scannable sections with descriptive H2 and H3 headers.
• Include local mentions: Naturally reference your service area where relevant.
• Add a call to action: Every post should guide readers to contact you or learn more.

For more on optimizing content for search, see our guide to local SEO for septic companies.

Video Content That Builds Trust

YouTube is the second-largest search engine. When someone searches "how septic tank pumping works," video results often appear at the top of Google. If you're not creating video content, you're missing a significant opportunity.

Video Ideas That Perform Well

You don't need Hollywood production quality. Informative content filmed on a smartphone beats no video content at all.

Educational Explainer Videos:

• "How Your Septic System Works" (animated or diagram-based)
• "What Happens When We Pump Your Septic Tank"
• "Signs Your Septic System Needs Attention"
• "How to Locate Your Septic Tank"

Process and Behind-the-Scenes Videos:

• Time-lapse of a septic tank pumping
• "A Day in the Life" of your service team
• Equipment tours and explanations
• New installation process walkthroughs

Problem-Solution Videos:

• "Why Your Septic Alarm Is Going Off (And What to Do)"
• "Common Septic Problems and How We Fix Them"
• "What Causes Drain Field Failure"

FAQ Videos:

• Record yourself answering the questions customers ask most
• Create a series addressing one question per short video
• These work well as YouTube Shorts and social media clips

Video Tips for Septic Companies

• Keep it short: 2-5 minutes for most topics. Attention spans are limited.
• Start strong: Hook viewers in the first 5 seconds with the problem you're solving.
• Show your face: People connect with people. Don't hide behind slides.
• Include your branding: Your truck, uniform, and logo should appear naturally.
• Optimize titles and descriptions: Use keywords people search for.
• Add captions: Many people watch without sound.

Using Video Across Platforms

One video can serve multiple purposes:

• Full video on YouTube
• Shorter clips on TikTok, Instagram Reels, and YouTube Shorts
• Embedded in relevant blog posts
• Shared on Facebook
• Linked in email newsletters

Local Content That Attracts Nearby Customers

Generic content competes with every septic company in the country. Local content—content specific to your service area—competes only with local competitors and attracts the customers you can actually serve.

City and County Service Pages

Create dedicated pages for each major city or county you serve. Each page should include:

• Unique content about serving that specific area
• Local septic regulations and permit requirements
• Soil conditions and how they affect septic systems locally
• Neighborhoods and communities you serve
• Local testimonials from customers in that area

These pages rank for searches like "septic pumping [city name]" and demonstrate your commitment to serving the local community.

Local Regulation Guides

Every area has specific septic regulations. Create comprehensive guides:

• "Septic System Requirements in [County]: A Complete Guide"
• "[City] Septic Permit Process: What Homeowners Need to Know"
• "Selling a Home with a Septic System in [State]: Inspection Requirements"
• "[County] Health Department Septic Regulations Explained"

This content positions you as the local expert and serves homeowners who need to navigate local requirements.

Area-Specific Problem Content

Address issues unique to your region:

• "Clay Soil and Septic Systems: Challenges in [Area]"
• "High Water Table Septic Solutions for [Coastal Area] Homes"
• "Winter Septic Care for [Cold Climate Region] Homeowners"
• "Hurricane Season Septic Preparation for [Gulf Coast Area]"

Community Involvement Content

Showcase your local presence:

• Sponsorships of local sports teams or events
• Community service projects
• Local charity involvement
• Industry association participation

This content builds local trust and provides natural opportunities for local media coverage and backlinks.

Educational Guides and Resources

Comprehensive guides establish authority and attract links from other websites—a key factor in SEO performance.

Ultimate Guides

Create thorough, definitive resources on major topics:

• "The Complete Guide to Septic System Maintenance"
• "First-Time Septic System Owner's Guide"
• "Septic System Buyer's Guide: Everything You Need to Know"
• "Complete Guide to Septic System Problems and Solutions"

These guides should be 2,000-5,000 words, thoroughly covering the topic with sections that answer every related question. They become reference resources that people link to and share.

Downloadable Resources

Create valuable downloadables that capture email addresses:

• Septic Maintenance Checklist (PDF)
• New Homeowner Septic Guide
• Septic-Safe Products List
• Seasonal Maintenance Calendar
• Emergency Septic Checklist

Offer these in exchange for email signup. You build an email list while providing genuine value.

Visual Content

Some topics work better as visuals:

• Infographics: "How a Septic System Works" diagram, "Septic Do's and Don'ts" list
• Comparison charts: System types, maintenance frequencies, cost comparisons
• Checklists: Visual maintenance reminders, inspection prep lists

Visual content gets shared on social media and Pinterest, extending your reach beyond search.

Repurposing Content Across Channels

Creating content is time-intensive. Maximize your investment by repurposing one piece of content into multiple formats.

The Repurposing Framework

Start with a comprehensive blog post or video, then break it down:

From one blog post, create:

• Social media posts (5-10 separate posts highlighting different points)
• An email newsletter summary
• A short video covering the main points
• An infographic summarizing key information
• A podcast episode discussing the topic (if you have a podcast)
• Google Business Profile posts linking to the article

From one video, create:

• A blog post transcript (edited and optimized)
• Multiple short clips for social media
• Quote graphics from key statements
• Email content summarizing the video
• YouTube Shorts and TikTok clips

Content Calendar Approach

Plan your content systematically:

1. Month 1: Create one comprehensive blog post
2. Week 1: Publish the blog post, share on social
3. Week 2: Create and post a related video
4. Week 3: Send email newsletter featuring the content
5. Week 4: Share additional social posts from the content

This approach produces consistent content without requiring new creation every day.

Platform-Specific Optimization

Each platform has its own best practices:

• Facebook: Longer posts work, include images, respond to comments
• Instagram: Visual-first, use Stories, Reels for short-form video
• YouTube: Optimize titles, descriptions, and thumbnails
• Email: Direct, valuable, clear calls to action
• Google Business Profile: Regular posts signal activity, link to full content

Measuring Content Marketing Success

Content marketing is a long-term investment. You need to track the right metrics to understand what's working.

Traffic Metrics

• Organic traffic: Visitors from search engines (Google Analytics)
• Page views: Which content gets the most attention
• Traffic trends: Is organic traffic growing month over month?
• New vs. returning visitors: Content should bring new visitors

Engagement Metrics

• Time on page: Are people actually reading your content?
• Bounce rate: Do visitors explore your site or leave immediately?
• Pages per session: Do readers explore other content?
• Social shares: Is content getting shared?
• Comments: Are people engaging with your content?

SEO Metrics

• Keyword rankings: Track positions for target keywords
• Impressions: How often your content appears in search (Google Search Console)
• Click-through rate: Percentage of impressions that become clicks
• Backlinks: Are other sites linking to your content?

Business Metrics

Ultimately, content should drive business results:

• Leads generated: Form submissions and phone calls from content pages
• Content-assisted conversions: Leads who viewed content before converting
• Email subscribers: Growing your owned audience
• Customer acquisition cost: How content affects overall marketing efficiency

Realistic Timeline

Content marketing results compound over time. Expect:

• Months 1-3: Building foundation, minimal traffic impact
• Months 4-6: Some posts start ranking, traffic begins growing
• Months 7-12: Significant organic traffic growth, leads increasing
• Year 2+: Compounding returns as content library grows

Patience is essential. The companies that commit to consistent content creation for 12+ months see transformative results.

Getting Started

Content marketing doesn't require a massive budget or dedicated content team. A strong content strategy is even more effective when paired with strategic email marketing for septic businesses. Start with what you can sustain:

1. List 20 questions customers ask most frequently. These become your first blog topics.
2. Commit to one blog post per week. Consistency beats volume.
3. Start capturing video. Even informal footage of your work builds your library.
4. Create one local page per month. Build out your geographic coverage gradually.
5. Repurpose everything. One piece of content becomes five with smart distribution.

The septic companies that dominate their markets in 2-3 years will be the ones that start building content today. Your competitors are likely not doing this—which means the opportunity is yours.

Need help developing a content strategy for your septic company? Contact our team for a free content marketing consultation.

Frequently Asked Questions